Getting Started with Google Analytics 4
Jillian Brown & Greg Whitaker
Just when you thought you understood Google Analytics, Google released a new version that changes everything: Google Analytics 4. Whether you are brand new to web analytics or a long-time user, this introductory course will help you get your bearings in the redesigned service. We will review the terminology and how the tool works, outline new features and what has changed, and show you how to turn GA4 data into concrete actions that help shape strategies and inform decisions.